About us

At the Good Choice Group, we believe that it should be easy to make and automate eco-friendly choices that don’t cost the earth.

Our mission is to help you make and automate eco-friendly living. We believe that simple, affordable solutions are the most impactful ones and, put simply, are great choices for you, your home and our beautiful environment. 

After moving to Australia in 2017, I fell in love with Australia’s breathtaking landscapes, from what feels like tropical paradise in the bays of Ku-ring-gai National Park, to the rugged beauty of the Northern Territory. Having had the privilege to travel and live in a number of Australia’s states and territories, I’ve experienced snippets of this awe-inspiring country that have motivated me to consider how I can contribute to it’s conservation. I truly believe that small changes can make a significant impact. 

Combining my commitment to reducing plastic use and making sustainable living accessible for everyone, I saw an opportunity to solve a common problem: finding cleaning products for homes that are sustainable, that work effectively and are good value - home cleaning shouldn't cost the earth and it shouldn't be something you have to think about, it should simply be the norm.   

So, I am on a mission to help others make choices that are good for our planet, without compromising on cost or effectiveness. There are amazing products available and I appreciate that not everyone wants to shop across lots of different stores, so I've made it really easy.

I know I’m not alone in this journey which is why I created Good Choice Group. I’m excited to gather a community of like-minded individuals and partners who share a vision for a more sustainable future, one good choice at a time.